Netflix Hours Watched Globally
CURRENT TOTAL
Live Counter Notable Facts
(Data shown in the table is for 2025. Counter shows current estimate)
Annual Hours
Daily Hours
Subscribers
Understanding Netflix Hours Watched Globally
This counter tracks the cumulative hours of content being watched on Netflix globally. With over 301.6 million subscribers worldwide, Netflix users collectively watch approximately 191 billion hours of content annually.
On average, each Netflix subscriber watches about 1.75 hours of content per day. The platform hosts over 17,000 titles across movies, TV series, documentaries, and original content.
Netflix's dominance in streaming has transformed how the world consumes entertainment, pioneering the binge-watching culture and changing the economics of content production globally.
The Streaming Revolution
- Netflix accounts for approximately 8% of all downstream internet traffic in North America, making it one of the largest sources of internet bandwidth consumption.
- Original content production has become Netflix's primary focus, with the company spending over $17 billion annually on content creation and acquisition.
- The average viewer completes a series in 5 days, with 70% of users binge-watching at least three episodes in a single sitting.
- Netflix is available in over 190 countries, with content localized in more than 30 languages.
Netflix Viewing by Genre
- TV Drama: 35%
- Movies: 28%
- Comedy Series: 18%
- Documentary: 10%
- Kids Content: 9%
Regional Subscriber Distribution
- United States & Canada: 77 million
- Europe, Middle East, Africa: 90 million
- Latin America: 46 million
- Asia-Pacific: 49 million
Data Sources and References
Methodology and Data Collection
Viewing data is compiled from Netflix's official Engagement Reports released semi-annually.
The per-second rate is calculated by dividing 191 billion annual hours by 31,536,000 seconds per year.
Frequently Asked QuestionsAbout Netflix Hours Watched Globally
Netflix users globally watch approximately 523 million hours of content per day, or about 6,056 hours every second. This makes Netflix one of the most-watched entertainment platforms in the world.
As of 2025, Netflix has approximately 301.6 million subscribers worldwide. The largest markets are the United States and Canada (77 million), followed by Europe, Middle East, and Africa (90 million).
TV dramas account for approximately 35% of viewing time, followed by movies (28%), comedy series (18%), documentaries (10%), and kids' content (9%).