Nike controls nearly 30% of the global athletic footwear market, more than Adidas and Puma combined. Here's how the sneaker giants stack up.
The Data
Nike's swoosh is the most recognized symbol in sports. The Oregon-based company has maintained market dominance through athlete endorsements, innovative products, and cultural relevance that transcends sports.
| Rank | Brand | Market Share | Revenue |
|---|---|---|---|
| 1 | Nike | ~30% | $51.2B |
| 2 | Adidas | ~15% | $23.1B |
| 3 | Puma | ~5% | $8.6B |
| 4 | New Balance | ~4% | $6.5B |
| 5 | Under Armour | ~3% | $5.7B |
Key Insights
Air Jordan is a brand within a brand. The Jordan brand alone generates over $5 billion annually, which would make it a major athletic company on its own.
Direct-to-consumer shift. Nike's app and website now account for a growing share of sales, improving margins and customer relationships.
Challengers rising. New Balance and On Running are gaining ground in running, while Adidas partnerships with celebrities keep it culturally relevant.
Methodology
Market share and revenue data from Statista and company annual reports. Figures represent global athletic footwear market.
Sources
- Statista
- Company Annual Reports
