From local sports teams to weather queries, each state has its own unique search obsession. Explore what Americans are typing into Google more than anything else.
The Data
Google processes billions of searches daily, and what people search for varies dramatically by region. This map reveals the most distinctive search term in each state—the query that residents search for disproportionately more than the national average.
| State | Top Search | Category |
|---|---|---|
| California | Tech News | Technology |
| Texas | BBQ Recipes | Food |
| Florida | Hurricane Tracker | Weather |
| New York | Stock Market | Finance |
| Wisconsin | Packers Score | Sports |
Key Patterns
Local pride reigns. Many states show searches for local sports teams, universities, or regional brands as their most distinctive queries.
Weather dominates. States prone to extreme weather—hurricanes in Florida, tornadoes in Kansas, snowstorms in Minnesota—show elevated weather-related searches.
Regional culture shines. The searches reveal cultural touchstones: California's tech queries, Texas's BBQ searches, and New York's financial terms.
Methodology
Data sourced from Google Trends, comparing relative search volume by state to identify disproportionately popular queries in each region.