Bloom energy drink leads in 20 states, followed by Echelon in 5 states. The data reveals surprising regional preferences and the rise of wellness-focused energy drinks.
The Data
The energy drink market has evolved beyond traditional players like Red Bull and Monster. New wellness-focused brands are capturing consumer attention state by state, with regional preferences that defy national marketing campaigns.
| Rank | Brand | States Leading | Brand Focus |
|---|---|---|---|
| 1 | Bloom | 20 States | Wellness/Fitness |
| 2 | Echelon | 5 States | Performance |
| 3 | RYSE | 4 States | Gaming/Lifestyle |
| 4 | Alani Nu | 4 States | Fitness/Women |
| 5 | Prime | 3 States | Youth/Influencer |
| 6 | Ghost | 3 States | Lifestyle/Fitness |
| 7 | Celsius | 3 States | Fitness/Thermogenic |
| 8 | 3D Energy | 2 States | Low-Calorie |
| 9 | Monster | 2 States | Traditional |
| 10 | Red Bull | 2 States | Traditional |
Analysis
New brands are winning. Traditional energy drink giants Monster and Red Bull lead in only 2 states each, while newer wellness-focused brands like Bloom (20 states) and Alani Nu (4 states) have captured the health-conscious consumer segment.
The influencer effect is real. Prime, launched by YouTube stars Logan Paul and KSI, leads in 3 states despite being one of the newest entries in the market. The brand leverages social media reach that traditional beverage marketing can't match.
Regional clusters emerge. Bloom's dominance spans from the West Coast through the Mountain West and into the Midwest, suggesting strong distribution partnerships in those regions. Echelon's strength is concentrated in Southern states.
The Wellness Revolution
The data reveals a fundamental shift in what consumers want from energy drinks:
- Lower sugar/calories — Brands like Celsius and 3D Energy emphasize health benefits
- Added supplements — Bloom includes greens and superfoods in their formula
- Fitness positioning — Marketing targets gym-goers rather than extreme sports fans
- Social proof — Influencer-backed brands resonate with younger demographics
This represents a generational transition. Traditional energy drinks marketed on extreme sports and high sugar content are giving way to brands that promise functionality without the crash.
Methodology
Data from Meet Glimpse's consumer trend analysis, which tracks search volume, purchase intent, and social media mentions across all 50 states. "Leading" indicates highest relative interest compared to other energy drink brands in that state.
